Intro
Having exquisite flavor is the most important attribute for a restaurant without a doubt; however, a strong brand image and interior design can help take it to the next level.
Client
la
Location
East Coast
Category
Branding | Logo Design | Packaging
Logo
Graphic & Symbolic
Menu
Clean & Classic
interior
Modern & Scandinavian Style
Color
Soild
Case Study
Research: Logo Meets Taste
Associating the logo to its food is the key in the process of designing and branding a restaurant. Most of the Asian restaurants make the ingredients as their logo, which is great. However, we wanted something more unique and effective, so we decided to use taste as its brand.
Inspiration: The Simpler. The Better
We tested a lot of icons and representations of spicy, but none of them managed to connect what we specifically wanted: Asian and spicy. The Chinese character, “la", in roman characters became our personal favorite and ultimate winner.
Process: Lettering & Defining
By using Chinese brush work to draw the characters and adding the color red for effect, we successfully represent the culture and spicy, exciting taste of "la".
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